Tammy Hembrow has built a name for herself as a fitness influencer, entrepreneur, and mom of three, inspiring millions with her health journey and open-book approach to life online. But as often as she receives applause, she also faces her fair share of backlash.
Her latest Instagram post is no exception—and it’s got people talking for more reasons than you might expect.
At 30 years old, Tammy is no stranger to online debates. With over 17 million Instagram followers, she’s a social media powerhouse known for jaw-dropping workout content, candid glimpses into motherhood, and her sculpted physique. But just as often as she shares fitness milestones, she finds herself at the center of controversy.
The post in question? A series of sunny beachside snaps from October 2024, where she posed confidently in a vibrant crochet bikini in orange, yellow, and pink hues. Shot against the golden sand dunes, the photos oozed summer vibes—but not everyone was on board.
Some followers applauded the bold swimwear choice, while others were quick to critique it, calling the design impractical or even “unwearable.” A few compared it to “dental floss,” continuing a pattern of scrutiny Tammy has faced in the past over similarly revealing swimwear—especially pieces from minimalist brands like Minimale Animale.
And the commentary didn’t stop at fashion. Critics took aim at her body, with one commenter labeling her appearance “unhealthy,” and another suggesting that “natural is best” despite acknowledging her post-baby fitness.
Tammy, however, has been through this before. “I used to get told all the time that being strong isn’t sexy or feminine,” she once shared. “It became a daily thing.”
Her decisions have drawn even more fire in the past, particularly last year when she shared beach photos just weeks after having a melanoma removed. The visible bandage on her leg sparked intense reactions from followers who questioned why she was sunbathing after a skin cancer scare.
“You just had melanoma removed and you’re sunbathing?” one person commented, echoing the sentiments of many who saw the post as irresponsible.
Others argue that Tammy’s highly toned figure—while impressive—can feel unattainable for the average mom juggling work, kids, and everyday life. Some worry that it contributes to unrealistic expectations around what post-pregnancy bodies should look like.
Still, Tammy’s fans admire her drive and confidence. For them, she represents empowerment and strength. But for critics, her posts continue to raise questions about body image, health messaging, and what kind of example public figures should set.
As always, Tammy remains at the center of a larger conversation—one where admiration and judgment go hand-in-hand.
